BIOFIT:BRA

[Shammy]

Australian lingerie manufacturer Pleasure State claim to have invented a world-first bra that gives every women an exceptional lift.

"Each bust size has a different requirement in a push-up bra and the Biofit bra provides what we call the ultimate silhouette for each cup size," says managing director Justin Rice.

Normal push-up bras fail to deliver for all women because the same amount of padding will give some women too much of a lift and others not enough, according to Pleasure State.

If anyone would like to know more about this new bra, available in cups A-D and recently launched by Sophie Monk, click here.

[Kelly]

I heard that. The idea is good enough, except that everything is done by cup size. A 32D is going to have the same size boobs as a 36B. Who decides that the people with the larger ribcages need more oomph?

p.s. Shammy, I edited your link because there was a typo and I couldn't get to the information until I figured out what you typed incorrectly. I hope that's okay!
_________________
Lingerie is the poetry in a woman's wardrobe.
-Ellen Lewis

[Shammy]

Course I don't mind !! I shouldn't be so careless with my links ....sorry!

[Kelly]

La Senza is copying this idea:

http://www.lasenza.co.uk/precision-fit.htm?affID=2274&utm_id=2274

I still say that it's not the best idea, dictating to women how much pushup they should get. I'm a G cup, but I've recently been on a (fruitless) search for a pushup or cleavage-enhancing bra. Not for every day of course, but once in a blue moon I do get the urge to really sex it up, and I can't! If La Senza got to decide, it would basically be illegal for me to ever find one!
_________________
Lingerie is the poetry in a woman's wardrobe.
-Ellen Lewis

[Kelly]

And now Victoria's Secret! I'm surprised this is catching on like it has. Seems like a gimmick to me!

http://www2.victoriassecret.com/collection/?cgname=OSBRPBIOZZZ&cgnbr=OSBRPBIOZZZ&rfnbr=4704
_________________
Lingerie is the poetry in a woman's wardrobe.
-Ellen Lewis